PRAMA’S Smart Retail Security Solutions Resolve Shrinkage Loss & Provide Business Intelligence

PRAMA’s smart retail security solutions add value by mitigating merchandise loss, preventing shoplifting, and curbing shrinkage. PRAMA also offers the Business Intelligence (BI) data and solutions to the store managers to understand their customers. Going beyond traditional video surveillance, these AI-driven systems provide actionable business intelligence, optimise store operations, and enhance overall security for store managers and staff.

Prama’s Smart Security solutions deliver targeted value across several key areas:

• Intelligent Loss Prevention: Utilises AI and deep learning to instantly detect suspicious behaviour, alert security personnel to potential shoplifters, and reduce inventory shrinkage.
• Business Intelligence: Analyses customer traffic, measures footfall, and maps shopper dwell times. This data helps optimise store layouts and refine marketing strategies.
• Operational Optimisation: Streamlines daily management tasks, monitors employee activity to ensure policy compliance, and helps manage large crowds in retail environments.
• Smart Security: Replaces reactive systems with proactive AI-enabled capabilities, drastically improving crime deterrence while reducing the need for constant on-site security personnel.

People Counting & Business Intelligence solutions

Prama’s People Counting & Business Intelligence solutions transform security cameras into data-generation tools that optimise retail operations and increase profitability. Instead of just recording footage, these AI-powered systems track customer movement patterns to help store managers make informed, data-driven decisions.

Prama’s business intelligence solutions deliver value across four critical retail functions:

Footfall Analysis & Staff Optimisation

• Traffic Monitoring: Counts visitors entering and exiting the store with over 95% accuracy.
• Conversion Rates: Compares total footfall against point-of-sale data to calculate exact purchase conversion rates.
• Staff Scheduling: Identifies peak shopping hours to align staff schedules with customer volume, reducing wait times.

Heat Mapping & Store Layout Design

• Dwell Time Tracking: Measures exactly how long customers stand in front of specific displays or product shelves.
• Hot & Cold Zones: Generates visual heat maps showing highly trafficked areas versus dead zones in the store.
• Merchandising Validation: Tests the effectiveness of promotional displays by measuring how many shoppers stop to look.

Queue Management & Customer Experience

• Wait Time Reduction: Detects when checkout lines exceed a specific threshold and automatically alerts managers to open new registers.
• Loss Prevention Linkage: Reduces cart abandonment caused by long lines, recovering potentially lost revenue.

Multi-Store Benchmarking

• Performance Comparison: Centralises data from multiple branches onto a single dashboard to compare performance across regions.
• Marketing Evaluation: Measures the direct impact of regional advertising campaigns by tracking immediate increases in store traffic.

PRAMA offers these Smart Security solutions to meet the shrinkage, theft and other security challenges faced by the retail sector.